Majorette 228 Chevy "Auto Assistance"

In the 1970s and early 1980s, the French manufacturer Majorette released various work vehicles in 1:60 and 1:64 scale, including tow trucks and service vehicles. A standout model in this segment was the Majorette 228 Chevy "Auto Assistance."

The model is based on a 1970s Chevrolet pickup truck, a vehicle frequently used as a work and emergency vehicle in North America. Majorette gave the miniature a functional tow arm with a hook, allowing children to tow or recover small cars, a play feature that made this model a favorite.

The addition of the "Auto Assistance" logo emphasized the vehicle's utility and gave it a recognizable, realistic look. The combination of sturdy die-cast zinc, plastic details, and cheerful printing ensured this model's longevity, even with heavy use.

The Majorette 228 Chevy "Auto Assistance" is now a beloved collector's item within the Majorette work vehicle segment. Because many examples were played intensively, a copy in very good condition is relatively rare. For collectors of classic Majorette models and enthusiasts of miniature American cars, this is a special and authentic piece of toy history.