The Siku 1340 Simca Rancho is a scale model released by the German toy manufacturer Siku in the late 1970s. The model is based on the Simca/Talbot Matra Rancho, a semi-off-road vehicle produced between 1977 and 1984 by Matra Automobiles in collaboration with Chrysler Simca.
The real Rancho was often considered a precursor to modern SUVs. It wasn't a full-fledged off-road vehicle like a Land Rover, but rather a robust family vehicle with an off-road look. The Rancho was popular with families and adventurers who sought the rugged look without the price and maintenance of a real 4x4.
Siku, known for its realistic and robust die-cast models, began producing the Rancho early on. The model was numbered 1340 and released around 1979. Its combination of recognizability and durability made the Siku 1340 Rancho a popular collector's item. For many children of the 1980s, it was a staple in their toy car collections.
Nowadays, the Siku Simca Rancho is a sought-after collector's item, especially in good condition or with its original packaging. It symbolizes a unique piece of automotive history and the quality of Siku models from that period. Scale approximately 1/55.